When you think of ‘luxury’, what kind of picture comes to mind? Is it a limited-edition Louis Vuitton purse? A spa day? A Bentley Mulliner Batur? The term ‘luxury’ is continuously evolving and redefining itself, and as it does, so does the luxury market, and with it, the luxury consumer. It’s 2022, and today, many interactions happen through digital devices. So, how does this influence the luxury sector?