Travel journalists often have many curious stories to tell. For those who were there, the surprising offer from the tourism manager of the Arlberg in Tyrol, Austria, to a well-known travel editor, who wanted to know which ski resort the tourism manager would consider the most beautiful in the Alps, will probably remain etched in memory forever. The latter of the pair, spontaneously grabbed his car key, offered it to the travel journalist and said: "I put my car at your disposal, take a look around for yourself, and if you find a more beautiful ski resort than the Arlberg, my car is yours."